[ServiceColas]

The answer is quite simple sister.

"Those who coin the words of the issue; own the discussion"

Unfortunately, the muslims have not learned this basic fact.

This is true, all the books, magazines and mass media create all the labels and frame the arguments, and those of us who enter into their frame get trapped in their world. To escape we can either ignore all their media, or we can construct our own frame, we can re-frame it in ways that are beneficial to us. Neuro Linguistic Programming (NLP) can teache us how to re-frame and gain dominance in discussions.