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The Daily What

Back in August, Friskies put together a feline focus group composed of 25 cats selected for personifying the Friskies brand by being playful and adventurous. These “RePURRters,” as Friskies dubbed them, were fitted with specially-designed portable video cameras to be worn around their necks.

Five days worth of footage was analyzed by Purina animal behaviorist Dr. Jill Villarreal “to draw conclusions as to the daily adventures of cats.” The footage was then edited to produce a 4-minute short film billed as the .

You can learn more about the individual RePURRters here.