[EdwinB]

Creates quality leads
Search engines and social media algorithms favour video content. With the potential to go viral, your brand has the potential to reach large masses. The extended reach and the credibility video content adds to tiktok video downloader your brand will increase the likeliness of consumers converting. A study by Animoto found that 64% of users they interviewed have been influenced to make a purchase after seeing a video on Facebook.

By adding a video to your site landing page, HubSpot has found you will likely increase conversion rate by 80%. The simple reason is that consumers prefer visuals over text, and an inviting video gains consumers’ attention in the first few seconds of landing on your site. Gaining this attention is vital in engaging consumer interest, and combined with a strong CTA, your brand can ensure consumers take action or return.

Improves SEO
When Google ranks sites, it looks predominantly for the following: the quality of your content and its relevance to someone’s original search terms. A mixture of visuals, text and videos tells Google your site is full of information and will boost your SEO. Search engines favour video content, and the traffic created by videos adds to the importance of your site.

Consumers are more likely to spend longer on a site that includes video, which improves bounce rate and SEO ranking. Being in front of customers for longer is not only important for SEO but also for recall. As we touched on above, video can increase brand recall, and with the rising competition, it is essential that your brand can stand out from the crowd, ensuring that consumers return, and when they do, they are greeted with an easy path. All of this will make the consumer journey faster, increasing the likeliness of conversion.