[EdwinB]

His level of stardom does nothing more than contribute to the idea that in Puerto Rico, an island of just over three million inhabitants (and a diaspora that adds up to five million), a very peculiar phenomenon occurs: a huge tiktok without watermark number of its singers reach international success.

"Even before streaming, there was a huge awareness of artists from Puerto Rico, because you saw them on the [music charts]," says Leila Cobo, executive director for Latin content and programming at Billboard magazine.