[qCGfQR9T]

Ok, now on to the really important stuff----just kidding!

What's your favorite commercial so far?

I kind of like the Chevy Eco and Volt commercials, especially the one with the Spaceship and Poseidon.

[strongjannabiz]

I'll give Chevy credit for getting my attention, but unfortunately I do not recall what they were trying to sell. This ad fails to sell me anything.

http://www.chevrolet.com/chevy-super...%20bowl%202011

[yasmin]

Volkswagon? Not bad, but not as good as the one Doyle, Dane, Bernbach won all the awards for in the 1960s. Grabs attention without a lot of noise. Keeps the product on the screen for almost all of the commercial. Provides a reason to purchase - dependability. Also, gimick free.

[enteltcheft]

guess I must have missed that "transformers" commercial. As for the first half I did like the Coke commercial with the dragon, that was pretty cool, and I thought the Pepsi Max zero commercial where the lady throws the can at her husband and he ducks and it hits the jogger was pretty funny,even if it was not quite politically correct.

The technology at the half time show was pretty incredible, but I thought the Black Eyed Peas started off a little flat, but the additions of Slash and Usher were pretty cool

guess we'll have to see what the 2nd half brings?

[Smeaphvalialm]

I like the Pepsi one where the bitchy wife hits the girl with the can.

And, the beer one where the dogs are serving at the party.

[vTLWqa1l]

Yeah the Bud Light commercial wiht the dogs was funny! I thought the BF Goodrich commercial with the beaver was cool, but the Go Daddy commercial from the 2nd half wasn't ver good, at least the one from the 1st half was funny!

Overall, not nearly as good as commercials during the 2nd half, but I guess in case they game is a blowout, they probably load up the first half a little better.

[LSg44PDu]

Yeah the Bud Light commercial wiht the dogs was funny! I thought the BF Goodrich commercial with the beaver was cool, but the Go Daddy commercial from the 2nd half wasn't ver good, at least the one from the 1st half was funny!

Overall, not nearly as good as commercials during the 2nd half, but I guess in case they game is a blowout, they probably load up the first half a little better.

I missed the BF Goodrich commercial with the beaver.

I'll go back and look at it.

Thanks !!

[eocavrWM]

I liked career builder with the monkeys parking the cars

[Gymnfacymoota]

Yeah, that one was pretty good, when the guy was trying to get out of his car!

[Mugflefusysef]

SharePosted: Mon., Feb. 7, 2011, 12:14pm PT

111 million viewers watch Super Bowl

Packers-Steelers game is most-watched program in U.S. history
By Rick Kissell

Sunday's Super Bowl on Fox, a classic matchup of traditional gridiron powerhouses whose outcome wasn't decided until the final minute, has topped last year's big game to log the largest audience in U.S. television history -- a whopping 111 million.
The Green Bay Packers' 31-25 victory over the Pittsburgh Steelers topped the previous record of 106.48 million for last year's Super Bowl between the New Orleans Saints and Indianapolis Colts. Both games drew more viewers than the 1983 series finale of CBS comedy "MASH," whose 105.97 million viewers had held the all-time U.S. viewership mark for more than 25 years.

Following the postgame show, Fox's special telecast of sophomore smash "Glee" (10:39 p.m.-11:45 p.m. ET) averaged an 11.1 rating in adults 18-49 and 26.8 million viewers overall, according to time zone-adjusted preliminary nationals from Nielsen. While last year's post-Super Bowl premiere of "Undercover Boss" on CBS fared much better (16.2/38 in 18-49, 38.65 million viewers overall, starting at a more advantageous time of 10:13 p.m. ET), Sunday's episode of "Glee" becomes the highest-rated scripted telecast on any network since the post-Super Bowl episode of "House" on Fox three years ago (12.9/31 in 18-49, 29 million viewers).

The Super Bowl has now established a new viewership record for the event with each of the last four games, and has seen its viewership increase for six straight years -- from 86.1 million to 111 million, a gain of nearly 25 million viewers.

The record ratings are hardly a surprise for a sport that is clearly on a roll. This year saw the best regular-season ever for the primetime packages on NBC and ESPN, while CBS and Fox both had their best tune-in for afternoon games in years.

And while Green Bay and Pittsburgh aren't major markets, their football teams represent two of the NFL's most tradition-rich teams, and ones with strong followings nationwide.

The game, which gave the Packers their fourth Super Bowl title, posted a 46.0 household rating/69 share to tie Super Bowl XXX in 1996 (Dallas-Pittsburgh) as the highest-rated since Super Bowl XX in 1986 (Chicago-New England). Population increases over the years have meant that the same rating today produces a larger overall viewing total.

Super Bowl XLV opened with 106.8 million viewers in the 6:30 p.m. ET half-hour and peaked in the 9:30 p.m. half-hour with 117.2 million viewers, according to Nielsen.

The game earned a huge 59.7 household rating in both Pittsburgh and Milwaukee; the only higher local rating in Super Bowl history was the 63.0 rating for Chicago in 1986. Host city Dallas posted a 53.7/80, the second highest rating ever for a host city whose own team was not playing in the game (behind only small-market Jacksonville's 58.9/77 in 2005).

"Glee," which easily achieved series highs, outperformed its prior season average with originals by 131% in both adults 18-49 (11.1 vs. 4.8) and total viewers (26.8 million vs. 11.6 million). The show hadn't aired an original episode since Dec. 7, and is back with another in its regular timeslot tonight, when it leads into the return of "Raising Hope" and the series premiere of "Traffic Light."

Opposite the Super Bowl, none of the other major networks grabbed more than 1% of the available 18-49 viewership on the night. ABC went with back-to-back repeats of "America's Funniest Home Videos" (0.5 rating/1 share in adults 18-49, 2.9 million viewers overall at 7 p.m. and 0.7/1, 3.4 million at 8 p.m.) followed by an encore of theatrical hit "Knocked Up" (0.8/2 in 18-49, 2.7 million).

CBS aired an original "60 Minutes" (0.5/1 in 18-49, 3.9 million) followed by repeats of "Undercover Boss" (0.8/1 in 18-49, 3.4 million) and "CSI: Miami" (0.6/1 in 18-49, 3.3 million) and "Hawaii Five-0" (0.9/2, 5.1 million). And NBC went with repeats of "Who Do You Think You Are" (0.3/1 in 18-49, 1.6 million at 7 p.m. and 0.4/1 in 18-49, 1.9 million at 8 p.m.) and an original two-hour installment of "Dateline" (0.9/2 in 18-49, 3.5 million).

The Super Bowl pre-game show, which included Bill O'Reilly's interview with President Obama, averaged a 12.2 household rating/24 share in the metered-market overnights, up 13% from last year's 10.8/21 and the best in eight years. It opened with a 4.5/10 from 2 to 2:30 p.m. ET, then grew to a 6.4/13 by 3 p.m., an 8.5/17 at 4 p.m., a 13.9/26 at 5 p.m. and then a 33.7/56 from 6 to 6:30.

In other ratings news of note, cabler Oxygen tapped into the "Glee" craze by drawing its most-watched day in network history Saturday with its 12-hour Gleekend marathon. From 11 a.m. to 11 p.m., it set records in adults 18-49 (452,000) and total viewers (885,000), topping 1 million viewers for two of the primetime episodes.


Contact Rick Kissell at rick.kissell@variety.com