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http://www.breitbart.com/article.php...show_article=1 Completing first is what matters at the Wintertime Olympics, but researchers genuinely believe that coming home third is usually much better than being second best. a phenomenon named "counterfactual thinking" or "what may have been" It's all to do, mentioned Victoria Medvec, a college teacher and psychologist. "On typical, bronze medallists are happier than silver medallists," she told the Mail and Globe newspaper, detailing that third-place winners have upward ideas ("at least I won") that increase pleasure. In marked contrast, people who are available in 2nd generally have downward "if only" ideas that decrease joy.