WSJ: Tennis NEEDS Henin Badly - DiscussWorldIssues - Socio-Economic Religion and Political Uncensored Debate

**carlsberg21** · 07-01-2010, 02:34 PM

Tennis Needs Henin So Badly
Return of Belgium's Former World No. 1 Could Not Come at a Better Time for WTA Tour.
By JONATHAN CLEGG

Justine Henin has always possessed a wonderful sense of timing.

It was evident in the glorious one-handed backhand that became her signature on court, and it was there in the Belgian tennis player's effortless blend of rhythm, technique and feel that propelled her to seven Grand Slam titles—including four in five years on her favored Parisian clay at Roland Garros.

Now, in a pivotal year for women's tennis, she's ended a 20-month retirement in the nick of time.

Ms. Henin, who quit in May 2008 on the eve of the French Open and while still world No.1, has made her comeback at this week's Brisbane International Open. With three straight wins, she appears barely to have been away. She continues her remarkable challenge with a quarter-final Thursday.

In these troubled times, the game needs her more than ever.

The WTA Tour's six-year, $88 million title sponsorship by Sony Ericsson—a record for women's sport—expires next Dec. 31 and prospects of an extension look remote. The mobile phone maker hasn't posted a profit in two years and both Stacey Allaster, the chief executive of the WTA Tour, and Sony Ericsson's director of global marketing partnerships, Calum MacDougall, told the Journal last month that any renewal discussions would need to be completed by this Jan.1 .

"We don't have a contractual deadline but I think for our planning purposes and theirs, we're informally looking for a decision by year-end," Ms. Allaster said.

Searching for a new title sponsor amid tough economic conditions is just one of the challenges facing women's tennis in 2010. The WTA Tour's season-ending tournament begins a three-year run in Istanbul next year, but a new venue for 2014 has yet to be arranged and the downturn makes it unlikely that a new host city will match the $42 million that the Turkish capital paid in June 2007 to stage the event.

"There's no doubt we're in a different place, a different economy than we were," says Ms. Allaster.

The return of Ms. Henin, then, could not have come at a better time for the sport's marketeers, particularly given that this has hardly been a vintage year for the WTA Tour. Despite positive structural reforms, including a new calendar that has seen player commitment at Tour events rise to 80%, a revolving door of incoming and outgoing No.1 players led to confusion among casual fans and a feeling that the sport lacks a truly dominant player.

How tennis officials must have longed for someone capable of winning a Grand Slam or two, a handful of WTA Tour Premier events, and finishing the year as a legitimate No.1. A player like Ms. Henin.

Prior to her retirement, Ms. Henin had spent 61 straight weeks as world No.1, stretching from March 2007 to May 2008. Since then, the No.1 ranking has been a curse on those who have reached top spot. The position has changed hands 11 times in the 85 weeks following Ms. Henin's retirement, with each newly crowned No.1 occupying the position for an average of just seven weeks and five days.

The longest unbroken spell in that period is the 25 weeks Dinara Safina spent on top of the world from April to October last year—and she has never won a Grand Slam. Meanwhile, Serena Williams won two of the four Slams, but made a minimal impact on the Tour amid questions over her fitness and focus.

"You got this bizarre situation where Safina was world No.1 but Serena Williams was winning all the Grand Slams," says Henry Chappell, chief executive of London-based sports PR specialists Pitch, which has worked with the WTA. "That damages the credibility of the WTA events and rankings."

The season-ending Sony Ericsson Championship in Doha was also a dud, with three of the eight competitors withdrawing with injuries.

Against this gloomy background, the return of Ms. Henin offers a glimpse of a brighter future.

Doubts that she can return to the summit of the sport are dispelled by historical precedent. In the past 15 years, Jennifer Capriati and Martina Hingis both made successful comebacks. More pertinently, Kim Clijsters returned from almost two years away while giving birth and produced a fairytale in New York to win the U.S. Open last September.

That captured the public's imagination and the return of Ms. Henin will add another sprinkling of stardust to women's tennis, increasing its appeal to fans and sponsors.

"Henin and Clijsters are individuals with global media equity," Mr. Chappell adds. "That's what tennis needs—greats like the Williams sisters at the top of the game, but it also needs people challenging them who the public have an affinity with.

"It's a fight for eyeballs, for audience share and to grow your fan base, so these guys coming back is great for the WTA Tour."

http://online.wsj.com/article/SB1000...atestheadlines

**carlsberg21** · 07-01-2010, 02:41 PM

I have no argument with the fact that Justine's return makes for a more interesting, and potentially more valuable, WTA. But I am kinda troubled by the "badly".

The sport changes. New faces come, veterans go. And I think the WTA has to be held at least to a degree of fault for 1) not helping create new stars, and 2) not marketing itself as well as it possibly could. I also wonder where the next greats are coming from, which, if you ask me, is the WTAs single biggest problem, and why they are going to have trouble negotiating a new branding deal (cause they are definitely losing Sony Ericsson).

I don't know that the casual fan will get all excited about the return of Henin, absent a marketable storyline.

**GlictStiply** · 07-01-2010, 02:56 PM

I have no argument with the fact that Justine's return makes for a more interesting, and potentially more valuable, WTA. But I am kinda troubled by the "badly".

The sport changes. New faces come, veterans go. And I think the WTA has to be held at least to a degree of fault for 1) not helping create new stars, and 2) not marketing itself as well as it possibly could. I also wonder where the next greats are coming from, which, if you ask me, is the WTAs single biggest problem, and why they are going to have trouble negotiating a new branding deal (cause they are definitely losing Sony Ericsson).

I don't know that the casual fan will get all excited about the return of Henin, absent a marketable storyline.

Let's wait and see if her return is a succesfful one in the first place.

**indentKew** · 07-01-2010, 03:03 PM

I personally think Sharapova's unfortunate injuries/absence has hurt the WTA more than Henin's retirement.

**loikrso** · 07-01-2010, 04:14 PM

Writers are still questioning Serena's fitness and focus?

She won't look "fit" to many people, but she outlasted the Queen Of Fit in one of longest matches of the year.

Playing singles and doubles in every Slam and being named World Champion in both ought to be enough to quell the notion that Serena isn't focused on her tennis. Not to mention losing her mind in a Slam semifinal and sweeping the field on one leg at the championships.

I don't remember Henin's dominance in 2007 being such a great thing for the WTA. Maybe the books say otherwise.

I'm happy for Justine's fans that they get to see their favorite player do her thing again. But I don't see how she's supposed to save the WTA from itself.

**payporanymn** · 07-01-2010, 04:19 PM

The WTA Tour's season-ending tournament begins a three-year run in Istanbul next year, but a new venue for 2014 has yet to be arranged and the downturn makes it unlikely that a new host city will match the $42 million that the Turkish capital paid in June 2007 to stage the event.

http://online.wsj.com/article/SB1000...atestheadlines

When they get their tennis straight, they mess up their geography. The capital of Turkey is Ankara.

**enurneAcourdy** · 07-01-2010, 04:54 PM

How marketable was Henin to the general public?

**SannyGlow** · 07-01-2010, 05:06 PM

How marketable was Henin to the general public?

She's very popular in Europe.

**Peretool** · 07-01-2010, 05:23 PM

I have no argument with the fact that Justine's return makes for a more interesting, and potentially more valuable, WTA. But I am kinda troubled by the "badly".

The sport changes. New faces come, veterans go. And I think the WTA has to be held at least to a degree of fault for 1) not helping create new stars, and 2) not marketing itself as well as it possibly could. I also wonder where the next greats are coming from, which, if you ask me, is the WTAs single biggest problem, and why they are going to have trouble negotiating a new branding deal (cause they are definitely losing Sony Ericsson).

I don't know that the casual fan will get all excited about the return of Henin, absent a marketable storyline.

More than anything else, the absence of Sharapova and the early retirements of Clijsters and Henin have hurt the WTA product. This point is really inarguable whether you are a fan of Venus or Serena or of the three absent players. Wozniacki has the potential to be a new star assuming her game continues to rise. As for the next prodigious talent to come our way, I firmly believe it is only a matter of time.

**enurneAcourdy** · 07-01-2010, 05:32 PM

More than anything else, the absence of Sharapova and the early retirements of Clijsters and Henin have hurt the WTA product. This point is really inarguable whether you are a fan of Venus or Serena or of the three absent players. Wozniacki has the potential to be a new star assuming her game continues to rise. As for the next prodigious talent to come our way, I firmly believe it is only a matter of time.

100% agreed.

She just has never been that interesting on her own, despite the pretty backhand and time at #1. Very often, her early round matches at majors are not shown on tv here, and while some may say that's an American thing, Hingis and Graf, for example, were almost always shown.

So, I guess what I'm saying is while she helps the product a lot, she cannot be the face of the tour.

**gardenerextraordinaire** · 07-01-2010, 07:12 PM

How marketable was Henin to the general public?

Ding ding ding ding ding!

**Glanteeignile** · 07-01-2010, 07:14 PM

Marketable or not she gave the sport credibility. Dinara, Jelena, Ana etc did no such thing...

**SannyGlow** · 07-01-2010, 07:17 PM

Marketable or not she gave the sport credibility. Dinara, Jelena, Ana etc did no such thing...

I don't agree with that at all. Dinara, Jelena, and Ana are all great players in their own right, and they all possess engaging personalities and stories.

**Glanteeignile** · 07-01-2010, 07:21 PM

I don't agree with that at all. Dinara, Jelena, and Ana are all great players in their own right, and they all possess engaging personalities and stories.

Who cares if they can't win big titles and provide us high level game with any regularity?

**SannyGlow** · 07-01-2010, 07:23 PM

Who cares if they can't win big titles and provide us high level game with any regularity?

I'd say pretty much everyone except you.

Justine's return is good for the game, but it would have progressed just fine without her, as well.

**Glanteeignile** · 07-01-2010, 07:24 PM

I'd say pretty much everyone except you.

I doubt that very much. Particularly among non-hardcore fans.

**gardenerextraordinaire** · 07-01-2010, 07:31 PM

Who cares if they can't win big titles and provide us high level game with any regularity?

Other than Justine's "Mighty Mouse" persona, she's really not marketable to the extent that her persona is going to make people run out and buy stuff, whether she wins big titles or not. Even when she was winning all kinds of titles, it was Maria who was moving product off the shelves.

At least in the U.S. market (and I'll admit that Justine is probably marginally marketable in Europe, but still not as much as an Ivanovic, a Sharapova, and probably a Wozniacki), you've gotta have star power and/or looks to move product. That's Serena, Venus, and Maria in the U.S. Justine, on the other hand, has no identifiable demographic. And the casual fan of the sport doesn't much care about how talented she is or what tournaments she wins. We're too shallow as a global society to appreciate Justine for her abilities and her contributions to the sport. Hell, she couldn't even sell her own show broadcast in her own country.

**SannyGlow** · 07-01-2010, 07:31 PM

I doubt that very much. Particularly among non-hardcore fans.

I'd argue that non-hardcore fans would recognize Ivanovic before Henin, but this whole conversation is entirely unproveable, so I won't.

**Glanteeignile** · 07-01-2010, 07:35 PM

It's not really about Justine herself moving any products (except tennis related perhaps). It's about WTA as a whole having a credibilty with #1 player actually being the best player out there (OK we have it right now, but not for large periods during the last decade).

**gardenerextraordinaire** · 07-01-2010, 07:38 PM

It's not really about Justine herself moving any products (except tennis related perhaps). It's about WTA as a whole having a credibilty with #1 player actually being the best player out there (OK we have it right now, but not for large periods during the last decade).

I don't know, Suliso. I'd agree that a Justine/Serena rivalry will be great for the WTA, and it would be great if some other players could compete consistently enough to join that party. But in reality, everything is about the financial bottom line. So to some degree, it really IS all about moving product.

07-01-2010, 02:34 PM	#1
carlsberg21 Join Date Oct 2005 Posts 475 Senior Member	WSJ: Tennis NEEDS Henin Badly Tennis Needs Henin So Badly Return of Belgium's Former World No. 1 Could Not Come at a Better Time for WTA Tour. By JONATHAN CLEGG Justine Henin has always possessed a wonderful sense of timing. It was evident in the glorious one-handed backhand that became her signature on court, and it was there in the Belgian tennis player's effortless blend of rhythm, technique and feel that propelled her to seven Grand Slam titles—including four in five years on her favored Parisian clay at Roland Garros. Now, in a pivotal year for women's tennis, she's ended a 20-month retirement in the nick of time. Ms. Henin, who quit in May 2008 on the eve of the French Open and while still world No.1, has made her comeback at this week's Brisbane International Open. With three straight wins, she appears barely to have been away. She continues her remarkable challenge with a quarter-final Thursday. In these troubled times, the game needs her more than ever. The WTA Tour's six-year, $88 million title sponsorship by Sony Ericsson—a record for women's sport—expires next Dec. 31 and prospects of an extension look remote. The mobile phone maker hasn't posted a profit in two years and both Stacey Allaster, the chief executive of the WTA Tour, and Sony Ericsson's director of global marketing partnerships, Calum MacDougall, told the Journal last month that any renewal discussions would need to be completed by this Jan.1 . "We don't have a contractual deadline but I think for our planning purposes and theirs, we're informally looking for a decision by year-end," Ms. Allaster said. Searching for a new title sponsor amid tough economic conditions is just one of the challenges facing women's tennis in 2010. The WTA Tour's season-ending tournament begins a three-year run in Istanbul next year, but a new venue for 2014 has yet to be arranged and the downturn makes it unlikely that a new host city will match the $42 million that the Turkish capital paid in June 2007 to stage the event. "There's no doubt we're in a different place, a different economy than we were," says Ms. Allaster. The return of Ms. Henin, then, could not have come at a better time for the sport's marketeers, particularly given that this has hardly been a vintage year for the WTA Tour. Despite positive structural reforms, including a new calendar that has seen player commitment at Tour events rise to 80%, a revolving door of incoming and outgoing No.1 players led to confusion among casual fans and a feeling that the sport lacks a truly dominant player. How tennis officials must have longed for someone capable of winning a Grand Slam or two, a handful of WTA Tour Premier events, and finishing the year as a legitimate No.1. A player like Ms. Henin. Prior to her retirement, Ms. Henin had spent 61 straight weeks as world No.1, stretching from March 2007 to May 2008. Since then, the No.1 ranking has been a curse on those who have reached top spot. The position has changed hands 11 times in the 85 weeks following Ms. Henin's retirement, with each newly crowned No.1 occupying the position for an average of just seven weeks and five days. The longest unbroken spell in that period is the 25 weeks Dinara Safina spent on top of the world from April to October last year—and she has never won a Grand Slam. Meanwhile, Serena Williams won two of the four Slams, but made a minimal impact on the Tour amid questions over her fitness and focus. "You got this bizarre situation where Safina was world No.1 but Serena Williams was winning all the Grand Slams," says Henry Chappell, chief executive of London-based sports PR specialists Pitch, which has worked with the WTA. "That damages the credibility of the WTA events and rankings." The season-ending Sony Ericsson Championship in Doha was also a dud, with three of the eight competitors withdrawing with injuries. Against this gloomy background, the return of Ms. Henin offers a glimpse of a brighter future. Doubts that she can return to the summit of the sport are dispelled by historical precedent. In the past 15 years, Jennifer Capriati and Martina Hingis both made successful comebacks. More pertinently, Kim Clijsters returned from almost two years away while giving birth and produced a fairytale in New York to win the U.S. Open last September. That captured the public's imagination and the return of Ms. Henin will add another sprinkling of stardust to women's tennis, increasing its appeal to fans and sponsors. "Henin and Clijsters are individuals with global media equity," Mr. Chappell adds. "That's what tennis needs—greats like the Williams sisters at the top of the game, but it also needs people challenging them who the public have an affinity with. "It's a fight for eyeballs, for audience share and to grow your fan base, so these guys coming back is great for the WTA Tour." http://online.wsj.com/article/SB1000...atestheadlines Share Share this post on Digg Del.icio.us Technorati Twitter
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07-01-2010, 02:41 PM	#2
carlsberg21 Join Date Oct 2005 Posts 475 Senior Member	I have no argument with the fact that Justine's return makes for a more interesting, and potentially more valuable, WTA. But I am kinda troubled by the "badly". The sport changes. New faces come, veterans go. And I think the WTA has to be held at least to a degree of fault for 1) not helping create new stars, and 2) not marketing itself as well as it possibly could. I also wonder where the next greats are coming from, which, if you ask me, is the WTAs single biggest problem, and why they are going to have trouble negotiating a new branding deal (cause they are definitely losing Sony Ericsson). I don't know that the casual fan will get all excited about the return of Henin, absent a marketable storyline. Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

07-01-2010, 02:56 PM	#3
GlictStiply Join Date Oct 2005 Posts 447 Senior Member	I have no argument with the fact that Justine's return makes for a more interesting, and potentially more valuable, WTA. But I am kinda troubled by the "badly". The sport changes. New faces come, veterans go. And I think the WTA has to be held at least to a degree of fault for 1) not helping create new stars, and 2) not marketing itself as well as it possibly could. I also wonder where the next greats are coming from, which, if you ask me, is the WTAs single biggest problem, and why they are going to have trouble negotiating a new branding deal (cause they are definitely losing Sony Ericsson). I don't know that the casual fan will get all excited about the return of Henin, absent a marketable storyline. Let's wait and see if her return is a succesfful one in the first place. Share Share this post on Digg Del.icio.us Technorati Twitter
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07-01-2010, 03:03 PM	#4
indentKew Join Date Oct 2005 Posts 416 Senior Member	I personally think Sharapova's unfortunate injuries/absence has hurt the WTA more than Henin's retirement. Share Share this post on Digg Del.icio.us Technorati Twitter
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07-01-2010, 04:14 PM	#5
loikrso Join Date Oct 2005 Posts 578 Senior Member	Writers are still questioning Serena's fitness and focus? She won't look "fit" to many people, but she outlasted the Queen Of Fit in one of longest matches of the year. Playing singles and doubles in every Slam and being named World Champion in both ought to be enough to quell the notion that Serena isn't focused on her tennis. Not to mention losing her mind in a Slam semifinal and sweeping the field on one leg at the championships. I don't remember Henin's dominance in 2007 being such a great thing for the WTA. Maybe the books say otherwise. I'm happy for Justine's fans that they get to see their favorite player do her thing again. But I don't see how she's supposed to save the WTA from itself. Share Share this post on Digg Del.icio.us Technorati Twitter
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07-01-2010, 04:19 PM	#6
payporanymn Join Date Oct 2005 Posts 444 Senior Member	The WTA Tour's season-ending tournament begins a three-year run in Istanbul next year, but a new venue for 2014 has yet to be arranged and the downturn makes it unlikely that a new host city will match the $42 million that the Turkish capital paid in June 2007 to stage the event. http://online.wsj.com/article/SB1000...atestheadlines When they get their tennis straight, they mess up their geography. The capital of Turkey is Ankara. Share Share this post on Digg Del.icio.us Technorati Twitter
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07-01-2010, 04:54 PM	#7
enurneAcourdy Join Date Oct 2005 Posts 727 Senior Member	How marketable was Henin to the general public? Share Share this post on Digg Del.icio.us Technorati Twitter
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07-01-2010, 05:06 PM	#8
SannyGlow Join Date Oct 2005 Posts 598 Senior Member	How marketable was Henin to the general public? She's very popular in Europe. Share Share this post on Digg Del.icio.us Technorati Twitter
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07-01-2010, 05:23 PM	#9
Peretool Join Date Oct 2005 Posts 516 Senior Member	I have no argument with the fact that Justine's return makes for a more interesting, and potentially more valuable, WTA. But I am kinda troubled by the "badly". The sport changes. New faces come, veterans go. And I think the WTA has to be held at least to a degree of fault for 1) not helping create new stars, and 2) not marketing itself as well as it possibly could. I also wonder where the next greats are coming from, which, if you ask me, is the WTAs single biggest problem, and why they are going to have trouble negotiating a new branding deal (cause they are definitely losing Sony Ericsson). I don't know that the casual fan will get all excited about the return of Henin, absent a marketable storyline. More than anything else, the absence of Sharapova and the early retirements of Clijsters and Henin have hurt the WTA product. This point is really inarguable whether you are a fan of Venus or Serena or of the three absent players. Wozniacki has the potential to be a new star assuming her game continues to rise. As for the next prodigious talent to come our way, I firmly believe it is only a matter of time. Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

07-01-2010, 05:32 PM	#10
enurneAcourdy Join Date Oct 2005 Posts 727 Senior Member	More than anything else, the absence of Sharapova and the early retirements of Clijsters and Henin have hurt the WTA product. This point is really inarguable whether you are a fan of Venus or Serena or of the three absent players. Wozniacki has the potential to be a new star assuming her game continues to rise. As for the next prodigious talent to come our way, I firmly believe it is only a matter of time. 100% agreed. She just has never been that interesting on her own, despite the pretty backhand and time at #1. Very often, her early round matches at majors are not shown on tv here, and while some may say that's an American thing, Hingis and Graf, for example, were almost always shown. So, I guess what I'm saying is while she helps the product a lot, she cannot be the face of the tour. Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

07-01-2010, 07:12 PM	#11
gardenerextraordinaire Join Date Oct 2005 Posts 709 Senior Member	How marketable was Henin to the general public? Ding ding ding ding ding! Share Share this post on Digg Del.icio.us Technorati Twitter
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07-01-2010, 07:14 PM	#12
Glanteeignile Join Date Oct 2005 Posts 565 Senior Member	Marketable or not she gave the sport credibility. Dinara, Jelena, Ana etc did no such thing... Share Share this post on Digg Del.icio.us Technorati Twitter
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07-01-2010, 07:17 PM	#13
SannyGlow Join Date Oct 2005 Posts 598 Senior Member	Marketable or not she gave the sport credibility. Dinara, Jelena, Ana etc did no such thing... I don't agree with that at all. Dinara, Jelena, and Ana are all great players in their own right, and they all possess engaging personalities and stories. Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

07-01-2010, 07:21 PM	#14
Glanteeignile Join Date Oct 2005 Posts 565 Senior Member	I don't agree with that at all. Dinara, Jelena, and Ana are all great players in their own right, and they all possess engaging personalities and stories. Who cares if they can't win big titles and provide us high level game with any regularity? Share Share this post on Digg Del.icio.us Technorati Twitter
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07-01-2010, 07:23 PM	#15
SannyGlow Join Date Oct 2005 Posts 598 Senior Member	Who cares if they can't win big titles and provide us high level game with any regularity? I'd say pretty much everyone except you. Justine's return is good for the game, but it would have progressed just fine without her, as well. Share Share this post on Digg Del.icio.us Technorati Twitter
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07-01-2010, 07:24 PM	#16
Glanteeignile Join Date Oct 2005 Posts 565 Senior Member	I'd say pretty much everyone except you. I doubt that very much. Particularly among non-hardcore fans. Share Share this post on Digg Del.icio.us Technorati Twitter
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07-01-2010, 07:31 PM	#17
gardenerextraordinaire Join Date Oct 2005 Posts 709 Senior Member	Who cares if they can't win big titles and provide us high level game with any regularity? Other than Justine's "Mighty Mouse" persona, she's really not marketable to the extent that her persona is going to make people run out and buy stuff, whether she wins big titles or not. Even when she was winning all kinds of titles, it was Maria who was moving product off the shelves. At least in the U.S. market (and I'll admit that Justine is probably marginally marketable in Europe, but still not as much as an Ivanovic, a Sharapova, and probably a Wozniacki), you've gotta have star power and/or looks to move product. That's Serena, Venus, and Maria in the U.S. Justine, on the other hand, has no identifiable demographic. And the casual fan of the sport doesn't much care about how talented she is or what tournaments she wins. We're too shallow as a global society to appreciate Justine for her abilities and her contributions to the sport. Hell, she couldn't even sell her own show broadcast in her own country. Share Share this post on Digg Del.icio.us Technorati Twitter
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07-01-2010, 07:35 PM	#19
Glanteeignile Join Date Oct 2005 Posts 565 Senior Member	It's not really about Justine herself moving any products (except tennis related perhaps). It's about WTA as a whole having a credibilty with #1 player actually being the best player out there (OK we have it right now, but not for large periods during the last decade). Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

07-01-2010, 07:38 PM	#20
gardenerextraordinaire Join Date Oct 2005 Posts 709 Senior Member	It's not really about Justine herself moving any products (except tennis related perhaps). It's about WTA as a whole having a credibilty with #1 player actually being the best player out there (OK we have it right now, but not for large periods during the last decade). I don't know, Suliso. I'd agree that a Justine/Serena rivalry will be great for the WTA, and it would be great if some other players could compete consistently enough to join that party. But in reality, everything is about the financial bottom line. So to some degree, it really IS all about moving product. Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote