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Radiohead have partnered with Greenpeace for a poignant new ad that shows a homeless polar bear
wandering around London, set to the fittingly unfitting soundtrack of "Everything In Its Right Place" from
the Oxford band's beloved album Kid A. With narration from Jude Law, the clip is being used to help raise
awareness about oil companies looking to drill in the Arctic, a landscape already decimated by global warming.

A Homeless Polar Bear is the name of the latest campaign by Greenpeace for saving the planet and more
specifically the Arctic.



By simulating the presence of a polar bear looking for his pack in the middle of London, the highly successful
video alarms us about environmental issues.

"We have to stop the oil giants pushing into the Arctic," said Radiohead frontman Thom Yorke on the
Greenpeace website. "An oil spill in the Arctic would devastate this region of breathtaking beauty, while
burning that oil will only add to the biggest problem we all face, climate change. That's why I'm backing this
campaign."