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Notitas De Noticias: 3:24 pm EST, May 16, 2012

Playboy Argentina Uses New “Tweetgrid” and Maria Paz Delgado to Increase Twitter Presence



To all the companies struggling to build their social media presence, here's a tip from Playboy: Men will tweet to see boobs.

The famed men's magazine has launched a Twitter-driven strip-tease. For every 15 tweets viewers send during the broadcast
of an Argentine TV show called "Sabado Bus," a section of a Playboy centerfold is revealed, Adland reported.

The "Playboy Tweetgrid" campaign aims to boost the Twitter following of Playboy Argentina. Maria Paz Delgado, a hostess on
the show and a former Miss Buenos Aires, served as the model for the strip teases.

Clever? Smutty? A Neanderthal plunge into online networking?

Regardless, Playboy Argentina said the ploy has worked, generating 390 retweets in an hour. The number of users following
the company's Twitter account increased by 23 percent, spreading to the United States, France, India, Kuwait and many other
nations outside of South America.

Watch Related Video Here: http://sammyboy.com/showthread.php?1...tter-Followers


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