[allachakb]

2012-05-06 07:21 - Wang Hongyi

"They go online to shop for the latest in fashion, lifestyle goods and the trendiest digital products. China's
new migrant workers are part of a growing niche market that entrepreneurs are eager to exploit".

Manufacturers are sitting up and taking notice of the new trend. New finding is that the new generation of migrant workers
in China has a set of new life values. According to a survey by the All-China Federation of Trade Unions last year, they want
happiness and a sense of belonging, not just to make a living. They want equality and fair treatment, instead of the
long-suffering endurance and persistence of the older generation.

They are also focusing on improving their self-worth as full-fledged members of a China that is itself finding its place on the
international stage.