[freevideom]

WRC will only be on ESPN? That sucks big style!

I already pay £13 per month for my TV licence and another £30 per month for the basic Sky package, that's quite enough already without adding a subscription sports channel - which only has one programme I'd be remotely interested in, to the package.

Sports such as the WRC rely on exposure, and that's just what they won't get with a subscription channel! It works for football as teams have a loyal fan base, but for motorsport it just doesn't! At least F1 recognised this!

Hit the nail on the head!!
F1 could probably get away with it nowadays as it's such a huge sport and has built up a large following. However, even Bernie isn't that mad/stupid!
WRC doesn't have that following - and will struggle to get more fans of the sport with this deal. I'm fine I have ESPN, but I'm thinking of the 'bigger picture'.
Premiership football doesn't get 100,000 viewers on ESPN, what will WRC get then?