[AndyScouchek]

There were Apple threads back then. There was a legendary video who played games on his Mac; like Photoshop, in the stylised adverts Apple did back then. And ones where people dropped their Macs from 100 metres.

It doesn't surprise anyone that Apple is always posted about when their advertising budget is from the same pool of funds as their litigation cash - litigation is a cheap way to get press coverage and winning skirmishes against Samsung boosts their image to consumersas an innovative and creative company. People with their own brain realise it's false.

I'd wager a fair amount that regardless of which "pool" anything came from, a very mass majority of their consumers could not be remotely bothered with any of the litigation nor see it affect their "innovation or creative aspect" of the company in any way shape or form.