[mvjvz]

Apple are not a fad. I know you'd like them to be, but they are not. They have been around as long as Microsoft and gone through a lot of tough times. What's happened here is that PC guys are used to Apple being the underdog and now that they have started making desirable products you're all upset about it.

Please explain to me what about iOS or OSX is a fad? A good user interface? You're right, nobody actually wants that.

Times change, quite rapidly. Like everything, eventually there will be a time when they peak or something to replace it. We'll know whether Apple has built itself to withstand the market without Jobs. Maybe, more critically, it is Ive who is responsible for bringing Apple to where it is now; and his departure may start a downward trend. We'll know for certain once all of the old guard have moved on. For now, Apple has a huge market opening in China, so should be booming - who knows after that.