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But the sponsors want to sell to us, so promoting that image is important (to him, to them, and also to us as consumers).

Tiger deserves our scorn for this. Forever? Dunno... he's certainly been shoved off the pedestal at this point. And now, instead of an iconic single-minded desire to win (which appeals to companies like Nike) we find out that he'd be an ideal spokesman for Cialis. That's quite a swing....

I understand that his actions deserve scorn. But I also don't think we deserve explanations or anything of the sort. It's a personal issue.

Sure, he definitely has a brand that he sold and most bought into, but should he have to apologize to us because he took actions that ended up turning that brand on it's head? I don't think so. Will he give that? Probably. Do we deserve it? Not in my opinion.

It's definitely a pretty historic fall from grace, but after he comes back to golf, it'll fade. Obviously the closest comparison we can probably make is Kobe....and Kobe was accused of a heinous crime, which ultimately seemingly turned out to be a situation very similar to Tiger's -- women on the side. A mere 5 years later and we are lucky if the situation is mentioned in passing more than once or twice a year. Not only that, people sickeningly talk about him as if he's infallible.

As a society, we like a fall from grace. We also love a comeback story.