[poulaMahmah]

While true why don't we see more of a "it's your swing" not the equipment push? If that makes sense. Amateurs believe that a driver will make their ball fly straighter compared to their swing making it go more straight.

Who is going to push it? THe USGA? They do that already? Golf courses? They do too. There is no money in it for the companies to push that. Golfers of the amateur variety dont like to take lessons. That is fact. Whether it be embarrassment, misinformation about what a teacher is going to do, bad prior experience, or just dont want to. People dont want to change their swing no matter how bad it is. Then you add that the equipment companies have put in a huge amount of research that CAN in fact make the game more enjoyable for people without fixing their swing.