[Keendwainge]

All,

Has anyone looked a the new golf magazine, page 69. It gives a breakdown of where the cost of the driver goes. For a $400 driver it says:

Retail markup - $200
Materials, freight, and delivery - $105
Salaries and overhead - $45
Marketing and player endorsements - $20
Company profit - $20
Research and development - $10

Obviously this is just an average. I am sure some companies like Taylormade and Callaway spend a lot more on marketing...but I was shocked that the profit was only $20 & R&D only $10.

Any comments?