[Franchise]

It should be a test, but not silly. Reward for good shots and penalties for poor ones. Par 3s should be of different lengths so you use different clubs off the tee. Some hazards, but also give you an opportunity to recover from mediocre shots. Memorable holes/views are nice but not mandatory.

The greens have to be in good shape. I can live with spotty tee boxes and fairways, but the greens have to roll true (and generally speasking, the faster the greens are, the better).

The one thing I can't stand is a layout that makes it impossible to walk and carry. I like the exercise and I play better when I walk and carry.