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A desire for a particular food, even when one is not hungry, is called a craving. There are a number of theories as to why people crave certain foods, including:

• self-imposed food restriction
• a psychological desire for a “comfort” food
• hormonal changes
• gender differences
• response to stress

There are a number of positive ways to deal with cravings, including:

• Eat breakfast as it helps prevent overwhelming hunger later in the day.
• Eliminate feelings of guilt related to labeling food as either good or bad. Some choices are healthier than others, but snacks and treats can be consumed in reasonable amounts.
• Plan ahead for each new week. Think about one’s school, work, and activity schedule and how healthful snacks can be incorporated into it.
• Keep healthful snacks close at hand, both at home and at work.
• Try not to go for long periods of time without eating.
• Combine lean protein foods with high-fiber carbohydrate sources to provide energy that lasts for several hours, such as a slice of vegetable pizza or a bean burrito.

Cravings can be the exception instead of the rule when it comes to one’s diet. Developing a lifestyle that includes healthful food selections and regular meals and snacks can help control cravings. The extra time it takes in planning meals or snacks, whether eating at home or eating on the run, is easily made up for in increased energy and improved mood.